Use Social Media to Keep a Pulse on Your Brand

Identify Your Hub

What Do You Want Follower to Do Next?

Strategy 10: Identify Your Hub

Strategy 10: Identify Your Hub

Every post, tweet & marketing campaign must have a purpose. Be clear about the call-to-action. Identify & direct buyers to a central location that exemplifies your brand and communicates your intention, consistently. ~Andrea Callahan

You are the Industry Influencer. You direct. You lead. You are in charge of your sales cycle. It is imperative that you control how your audience navigates your offers.

Here are a few tips to get you thinking about how to direct your audience where you want them to go:

  1. Do you want your visitor to call you? Visit your store? Or visit your website?
  2. Which social media platforms are most conducive to your building your brand?
  3. Do your social media posts direct possible prospects to your website?
  4. Create unique landing pages for each product or service.
  5. Implement a lead capture mechanism to keep in touch with your target market.
  6. Maintain a list and regularly send out content in order to build a deeper relationship with your ideal buyer.
  7. Be sure your marketing messages are clear, consistent, concise, engaging and purposeful.
  8. Check to make sure your customer touch-points exemplify your brand.
  9. Make sure your marketing messages are clear about the advantages of doing business with you.
  10. Verify all of your social media directs your visitors to your hub. Verify your hub invites your visitors to connect with your social media platforms.

Your social media plan is a critical component to your marketing-mix. It helps define who you are and what you stand for. Your social media platforms bring brand awareness. Social media helps you exemplify your brand to attract your ideal buyers. It helps solidify your business reputation. In some ways, your social media engagement marketing helps converts buyers because they can see your value on a regular basis.

Well-crafted marketing messages on your social media that resonate with your ideal buyer, will increase sales. Your social media develops strong public relationships and encourages others to join your tribe of loyal followers. Maximize your social media with a strategic plan that is purposeful and results-oriented.

Thank you for joining me in this Social Media Strategies for Industry Influencers Series, I am in gratitude for your time.

Helping transform Industry Influencers

If you are interested in building solid productive social media platforms, I would like to invite you to read my book, Designing Online Social Media Communities, written specifically for Industry Influencers just like you!

About The Author


Andrea Callahan is a brand designer. She helps passion & purpose-driven entrepreneurs maximize their strengths to craft and implement an image that represents their WHY and to use that why to position themselves as an Industry Influencer. She a speaker, seminar leader and the author of, "It's Your Brand ~ Make Your Identity Clear" available on Callahan launched the Industry Influencer Academy at

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