Personal Branding

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course your participants will be able to share their vision and passions with others in various spaces. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

12 Modules

1. Getting Started

  • Housekeeping
  • Pre-Assignment Review
  • Training Objectives
  • The Parking Lot
  • Action Plan

2. Defining Yourself (I)

  • If You Don’t, They Will

  • Brand Mantra

  • Be Real

  • SWOT Analysis

  • Case Study

  • Module Two: Review Questions

3. Defining Yourself (II)

  • Pillars

  • Passions

  • Define Your Strengths

  • The Three C’s

  • Case Study

  • Module Three: Review Questions

4. Controlling and Developing Your Image

  • Clear and Defined

  • Consistent Image

  • It Takes a Commitment

  • Live It Every Day

  • Case Study

  • Module Four: Review Questions

5. Personal and Professional Influences

  • Corporate and Personal Integration

  • They Will Influence Each Other

  • Be a Professional

  • Build Rapport

  • Module Five: Review Questions

6. Sharpening Your Brand

  • Blogging

  • Authenticity is Key (always be authentic)

  • Transparency

  • Networking

  • Case Study

  • Module Six: Review Questions

7. Appearance Matters

  • First Impressions

  • Rise Out of The Crowd

  • True Reflection

  • Dress For Success

  • Case Study

  • Module Seven: Review Questions

8. Social Media (I)

  • Needs Constant Monitoring

  • Security

  • Have an Objective

  • Promote

  • Case Study

  • Module Eight: Review Questions

9. Social Media (II)

  • It’s a Tool

  • Content is King

  • Have a Gimmick

  • Don’t Ignore Any Mentions

  • Case Study

  • Module Nine: Review Questions

10. Brand Management During a Crisis

  • Caught In a Bad Spot?

  • Never Burn a Bridge

  • Information

  • Monitor and Respond

  • Case Study

  • Module Ten: Review Questions

11. Branding Personality Traits

  • Identify Your Unique Values

  • Be Bold

  • Think Outside the Box

  • Fail. Learn. Repeat

  • Case Study

  • Module Eleven: Review Questions

12. Wrapping Up

  • Wise Words
  • Parking Lot Review
  • Lessons Learned
  • Recommended Reading
  • Complete Action Plans & Evaluations
Andrea Callahan, principal brand manager and trainer

Andrea Callahan

Brand manager & lead trainer

Training is important to success because it prepares you to find, attract, and obtain success.

Get out front, take the lead with brave, bold, brilliant, self-confidence.


Andrea Callahan training for personal and professional development training

We offer resources for every training & workshop!

What Makes Our Courses So Great


Training Manual

A corresponding workbook to outline and streamline the course, to help you quickly access the information you need.

Varied Delivery

Creative activities and exercises are built into the course to help you interact with the content and deepen the learning.

Blended Learning

Live webinars, video series, email and SMS (text) support, podcast, quizzes, tests and journals to help document your journey.

Community Support

Access to a private members area to connect, mastermind, and network with others in the field or studying the same course.


Private Membership

It's transformation time. It's time to change the way you feel. Influence the way you experience and show up in the world.

Be authentic. Be heard. Be seen. It's your time. You are worthy.

As well as getting access to a vault. of  resources, each month we focus on a targeted experience for your personal growth, and provide you with a selection of resources inside our private learning portal to support your evolution.

$188.99

Access to private members area is included with your purchase - TODAY ONLY!

Bonus

Got Questions?

Here's Answers...

Do you offer training for different types of learners

Our intention is to find the right balance of diverse and compelling lessons through thoughtful visuals and creative graphics. Ultimately, our goal is providing consistent quality of each course, student materials, and exams.

Is this Corporate Training?

Our trainings are created specifically for individuals who are striving for personal achievement and professional success. If those personal brands happen to work within a corporate structure, then the answer is yes!

How long does it take to get started?

As soon as you complete the form, you will automatically receive a questionnaire that helps our team get to know your brand. Set aside about 15-minutes or so to complete. Once you submit the form, you will be directed to a scheduling page to meet with a brand manager who will help you create a training plan. Short answer...right away!

Can I take the training online or in person?

Either or both. It's your plan, your schedule, your choice.

It's been a long time since I've been in school, will this be hard?

At the ACI agency, we focus on adult learners. We often work with dreamers who are launching brands but may not have the soft-skills to implement the plan to achieve their goals. We understand, business owners hire adults with varied backgrounds and experiences so we custom-tailor training plans to meet people where they are and from a strengths perspective. We lend support as much or as little as needed.

What's the difference between employee training and development?

Good question! Training and development are two sides of the same coin.

Employee development is the overall process an employer provides to employees to help them gradually improve skills, acquire new knowledge, and progress in their careers.

Employee training is a program designed to develop and improve technical and soft skills and overall knowledge to do a specific job in a more efficient, successful, or safer manner.

Our employee development plan is like the architect while the employee training is like the contractor that implements the plan.

In keeping with that same analogy,

An architect will design a building and, with input from the client, decide what the overall building will look like when it is done: How many stories will it be? Will it have a foyer? Where will the stairs be? Will there be columns facing the street?

A contractor, on the other hand, is much more interested in the concrete details: What supports are needed under the flooring? What bolts are needed to secure the stairs? When do we mix the concrete for the columns? How do we guarantee that the building is built to code?

Development, then, is working with your employees to be an architect for their careers. Training provides the “concrete details” in the form of skills and knowledge needed to support each step.

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