email-marketing-engagement

Engagement Marketing Maximizing Your Email

3 Smart Strategies in Building Strong Consumer Engagement Via High-Quality Emails With the high success rate of email marketing proven in the marketplace, it is of no surprise that aggressive marketers are pursuing higher business objectives and bottom lines using email marketing strategies and campaigns. Favorable results have been noted in the marketplace with email…

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You’re More Beautiful than You Think Dove Campaign (3 minute video)

Dove Impacts & Shapes Culture with a Powerful Video Campaign Social Media Case Study Dove Creates Most Watched Video It only took one month after its release for Dove’s ‘Real Beauty Sketches’ video to generate 114 million total views. This makes it the most viral ad video of all time. This video is a short…

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Use Social Media to Keep a Pulse on Your Brand

Identify Your Hub

What Do You Want Follower to Do Next? Strategy 10: Identify Your Hub Every post, tweet & marketing campaign must have a purpose. Be clear about the call-to-action. Identify & direct buyers to a central location that exemplifies your brand and communicates your intention, consistently. ~Andrea Callahan You are the Industry Influencer. You direct. You…

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Use Social Media to Keep a Pulse on Your Brand

Actively Market New Launches

Let Others Stay-In-the-Know Strategy 9: Actively Market New Launches Pre-game the introduction of a new brand, product or service with a marketing strategy that will build awareness, excitement & momentum…then maintain it. ~Andrea Callahan Your primary function as a business owners, (among many other things) is to stay top-of-mind in the minds of your target…

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Use Social Media to Keep a Pulse on Your Brand

Maximize the Right Marketing Mix

Integrated Marketing Is Key Strategy 8: Maximize the Right Marketing Mix Reach your target audience where they spend the most time, then share compelling photos & videos to reinforce your mission, message and offers. ~Andrea Callahan Keep your content compelling by implementing a mix of rich media in your social media posts. If it is…

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Use Social Media to Keep a Pulse on Your Brand

Stay Focused on Core Message

Friends & Followers are Not Your Friends Strategy #7: Stay Focused on Core Message Before you click send or share, make sure your post is relevant for your target audience. Verify if it supports your brand. ~Andrea Callahan Which posts on social media are people more likely to skip? Highly personal negative posts complaining about…

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Use Social Media to Keep a Pulse on Your Brand

Look for Common Questions & Concerns

When Your Buyer Needs What You Have…Be There as the Obvious Choice Strategy #6: Look for Common Questions or Concerns; Position yourself as the solution provider and problem solver. ~Andrea Callahan When you understand what issues or concerns your ideal buyers are experiencing, all that is left for you to do is make it clear…

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Use Social Media to Keep a Pulse on Your Brand

Be Authentic and Be Brave

Be Authentic & Be Brave Don’t be shy. Be present. Be engaging. Be You, Share Your Personality. ~Andrea Callahan You are your brand, and your brand is you. You are the foundation of your business so let that creative, smart, and courageous person shine through. Allow your audience to get to know you so they…

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Use Social Media to Keep a Pulse on Your Brand

When Is Your Audience Online?

When Is Your Audience Online? Know your peak posting time. Click FB Insights, “Posts > When Your Fans are Online. ~Andrea Callahan Understanding your ideal buyer also includes tracking when they are using social media. This will help you craft an effective integrated marketing strategy to: 1) meet your ideal buyer where they spend the…

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Use Social Media to Keep a Pulse on Your Brand

Remain Steadfast & Purposeful with your Posts

Remain Steadfast & Purposeful Stay focused on the call-to-action. Posts should always have intention. ~Andrea Callahan Refrain from posting things that do not serve your end game well. So, that cute little kitten video – no…unless it ties to your brand, your message, your customers or your sales cycle. This includes political and religious rants…

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Use Social Media to Keep a Pulse on Your Brand

How Do You Start Conversations?

How Do You Start Conversations? The two proven most effective ways to engage your audience…humor and controversy. ~Andrea Callahan Although I do advise using sparingly. Stay professional and at all costs, try not to be offensive…unless pushing the envelop is a part of your brand. May I invite you to connect with me on LinkedIn?

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Use Social Media to Keep a Pulse on Your Brand

What’s Your Social Media Goal?

What’s Your Social Media Goal? Without mapping out your journey it’s hard to arrive at your destination. ~Andrea Callahan Do you have a social media strategy plan? If you would like us to help you craft and implement a winning plan, give us a call. 877-20-BRAND

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Andrea Callahan’s Social Media Strategies for Industry Influencers

Maximizing Social Media to Keep a Real Time Pulse on Your Brand Most agree that social media is a necessary tool for doing business whether you are new in business or a seasoned brand powerhouse. The most effective way to build a dynamic brand is to nurture the relationships with your audience. However, before you…

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Industry Influencer emotional marketing

How Industry Influencers Implement Emotional Marketing Value (EMV)

So, Why do I need to use emotional headlines? Find out from my previous post, the EMV score of my headline for the launch of my new academy. “Manifesting Industry Influencers Transforming the passion purpose-driven to build thriving profitable businesses – doing what they love” As you know, humans are emotional creatures. We like to…

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EmotionBranding

How Industry Influencers Implement Emotional Marketing

“Manifesting Industry Influencers: Transforming the Passion Purpose-Driven to Build Thriving Profitable Businesses – Doing What they Love” What do you think about this headline? This is a headline I generated for the sales page when I launched my new academy.  A better question…how do you feel about it? How does this headline impact your emotions? Or does…

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