Andrea Callahan on Youtube

YouTube as a Marketing Tool

YouTube® has only been online for a few short years, but it has quickly become one of the hottest destinations on the Internet. Once a little-used medium due to slow Internet connections, the widespread use of broadband has made online video a popular attraction. YouTube is one of the first sites to have been built…

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Do You Know Your Customers Are People Too?

Do You Talk TO Your Clients or Do You Talk WITH them? With so many businesses run online today, the personal touch of doing business is sometimes lost in the mix. Everyone is so accustomed to emailing, sending in support tickets or leaving messages on an automated system, that you forget that there are real…

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Dilbert Motivational Speaker

Motivational Speakers – Can They Help Your Business?

Are you having a lag in productivity? Does your workforce seem stressed out and in need of a mental boost? You may be considering hiring a motivational speaker to come put some of that zip and drive back into your employees. Motivational speakers are people who are paid to come speak at your work. You…

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motherhood and entrepreneurs mompreneur

Motherhood & Entrepreneurship, The Magnificent Duo

Moms Starting New Businesses Motherhood is certainly a life-changing event. Our children become the center of our lives, and we must make adjustments to make sure they’re cared for. Instead of hiring a babysitter, more and more moms are choosing to start their own businesses so they can be there for their kids and still…

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You Are Best You In Town

Be Yourself, Because You Are Your Brand There’s no doubt that branding is important. Every corporation in the world, large or small, invests valuable resources both money and talent in developing and building a distinctive brand. They know that effective branding returns huge dividends on their investment. It is also the best type of advertising since…

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Callahan Signature

What Does Your Personal Brand Have to Do With Business?

What Is Personal Branding And Why Should I Care? Whether we’re aware of it or not, we are all affected by branding. It is and always has been a persuasive and pervasive force in the marketplace for decades. It is a powerful marketing strategy that has been proven, time and again to influence buyer’s purchasing decisions. It…

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personal achievement

Personal Achievements Awareness

Many Business Problems are Personal Problems in Disguise Creating and identifying your personal achievements is important to your business. Goals will help you stay motivated and help you break down what can be a momentous task into small manageable steps. Here are some tips to help you create your own successful personal achievement plan: #1…

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hypnotic magnetic copywriting

How to Create Focused & Attention Grabbing Copywriting

Also Called Hypnotic Copywriting When most people think of hypnosis they envision a man with a colorful hat standing in front of an audience. He puts a volunteer into a trance and has them clucking like a chicken or barking like a dog in front of about a hundred witnesses. Hypnotic copywriting is not another…

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Andrea Callahan Blog

5 Ways to Better Blogging

Many people have the understanding that blogging is a simple process, and in many ways it is. However, blogging is a lot of work. While it is not hard to post to your blog, getting the traffic and the revenue from your blog you need to get your message to your target market is a…

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15 Blog Topic Brainstorming Methods Beat Blogger’s Block

Learn How to Stimulate Your Creativity & Generate Attention Getting Ideas for Articles There’s nothing worse than sitting down at your computer and finding you have absolutely nothing to write about. And even though you might be a prolific blogger, it happens to all of us at one point or another. The great thing is…

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10 Clear Stragies to Generate Revenue from Your Blog

Share, Educate, Coach & Train on Your Blog & Earn a Salary How do you make money from your blog? Many start blogs without any monetization plan in mind. While that can be corrected, it’s always easier if you’re clear on how you will earn money from the beginning. To give you some ideas, here are…

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Wrapping up the discussion about word of mouth marketing

The Verdict About Word of Mouth Marketing

In Conclusion About Word of Mouth Marketing: The Strategy Works! This series of blog posts about word of mouth marketing (WOM) has given us many ideas to think about. We have learned word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy…

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Measuring Word of Mouth Marketing Campaigns

Word of Mouth Marketing Measuring Your Effectiveness

Reviewing Your Word of Mouth Marketing Campaigns for Effectiveness, Productivity & Engagement. If there is one thing that is always true about word of mouth marketing, it’s that it’s never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there’s just no way of knowing…

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What’s Your Passion & Purpose for Blogging

Do You Know Why You Blog? I Mean Really Know… It seems kind of like a silly question, but I would guess that most bloggers don’t know the true reason why they blog. And because of that, they flounder and don’t earn as much as they’d hoped. I’m hoping that our discussion today will help…

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Word of mouth marketing through mobile marketing

Using Mobile Technology for Word of Mouth Marketing

Reach consumers where they spend the most time, on their mobile devices. Make it easy for them engage in word of mouth marketing & share your brand freely. Since most people are carrying their phones with them at all times, it makes sense to try to utilize this for word of mouth marketing purposes. There…

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