Meet Nougat, The New System of Android

MAXIMIZING THE POWER OF SOCIAL MEDIA Here is another example of how power brands optimize their social media capital to launch another part of their  brand story.  Meet Android Nougat, the lastest version of Androids smartphone operating system. Google made the announcement on Snapchat and Twitter! Google most certainly has the brand capital to contact…

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Digital marketing strategies for Industry Influencers

The Top 5 Online Mistakes that Industry Influencers Make

5 Online Mistakes That Will KILL Your Brand Online marketing is no longer optional for Industry Influencers. Most shoppers not only seek information but also reviews online before, making a buying decision. Buyers expect the brands they frequent to maintain an online presence. In addition, they will usually look for options, if they don’t find what they expect. Always remember,…

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content marketing

How Content Marketing Gets Your Business In the Front of the Pack

6 Winning Content Marketing Strategies for Local Business As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your…

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reputation management for business success

How Industry Influencers Protect their Online Reputation

4 Simple Steps to Protecting Your Reputation Online   Unfortunately, the Internet is full of misleading information and untruths. When these untruths involve your brand, your reputation can suffer. Sites like Rip-Off Report do not spend time vetting the information they are fed. This makes it incredibly easy for competitors and others to leave false…

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2 day sale example for small business

How Industry Influencers Get People Through the Doors

3 Ways to Increase Foot Traffic in 3 Days or Less One of the greatest challenges for brick-and-mortar store owners is finding ways to increase foot traffic to their stores.  Although that was always the case, it has become increasingly difficult to bring people into stores in recent years thanks to the explosion of online shopping.…

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Local business MOnday giveaway

Using Facebook for Greater Brand Awareness, Customer Engagement & Sales

How Industry Influencers Maximize Facebook to Grow Better Business At one point in time, having a Facebook account for your business was optional. Few companies had them and few customers even thought about following their favorite brands on social media. Today, that has all changed. Customers expect the businesses they frequent to have a social…

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Local-Business-Marketing-Services

Meeting Your Customers Where they Spend the Most Time

How to Connect with Mobile Customers There is no denying the fact that mobile marketing is not the wave of the future anymore – it’s a necessity in the present. 2015 marked the first year that mobile searches outpaced computer searches on Google, and the trend toward mobile search shows no sign of slowing. As…

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Understanding how to use push notifications

Take Your Marketing to the Next Level with Push Notifications

Let Me Show You How to Take Your Marketing to the Next Level with Push Notifications Do you want to find new ways to interact with your existing customers? One of the best ways to keep in touch with customers in real time – and keep them informed of relevant information including events and sales…

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email-marketing-engagement

Engagement Marketing Maximizing Your Email

3 Smart Strategies in Building Strong Consumer Engagement Via High-Quality Emails With the high success rate of email marketing proven in the marketplace, it is of no surprise that aggressive marketers are pursuing higher business objectives and bottom lines using email marketing strategies and campaigns. Favorable results have been noted in the marketplace with email…

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You’re More Beautiful than You Think Dove Campaign (3 minute video)

Dove Impacts & Shapes Culture with a Powerful Video Campaign Social Media Case Study Dove Creates Most Watched Video It only took one month after its release for Dove’s ‘Real Beauty Sketches’ video to generate 114 million total views. This makes it the most viral ad video of all time. This video is a short…

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Use Social Media to Keep a Pulse on Your Brand

Identify Your Hub

What Do You Want Follower to Do Next? Strategy 10: Identify Your Hub Every post, tweet & marketing campaign must have a purpose. Be clear about the call-to-action. Identify & direct buyers to a central location that exemplifies your brand and communicates your intention, consistently. ~Andrea Callahan You are the Industry Influencer. You direct. You…

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Use Social Media to Keep a Pulse on Your Brand

Actively Market New Launches

Let Others Stay-In-the-Know Strategy 9: Actively Market New Launches Pre-game the introduction of a new brand, product or service with a marketing strategy that will build awareness, excitement & momentum…then maintain it. ~Andrea Callahan Your primary function as a business owners, (among many other things) is to stay top-of-mind in the minds of your target…

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Use Social Media to Keep a Pulse on Your Brand

Maximize the Right Marketing Mix

Integrated Marketing Is Key Strategy 8: Maximize the Right Marketing Mix Reach your target audience where they spend the most time, then share compelling photos & videos to reinforce your mission, message and offers. ~Andrea Callahan Keep your content compelling by implementing a mix of rich media in your social media posts. If it is…

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Use Social Media to Keep a Pulse on Your Brand

Stay Focused on Core Message

Friends & Followers are Not Your Friends Strategy #7: Stay Focused on Core Message Before you click send or share, make sure your post is relevant for your target audience. Verify if it supports your brand. ~Andrea Callahan Which posts on social media are people more likely to skip? Highly personal negative posts complaining about…

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Use Social Media to Keep a Pulse on Your Brand

Look for Common Questions & Concerns

When Your Buyer Needs What You Have…Be There as the Obvious Choice Strategy #6: Look for Common Questions or Concerns; Position yourself as the solution provider and problem solver. ~Andrea Callahan When you understand what issues or concerns your ideal buyers are experiencing, all that is left for you to do is make it clear…

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